“We heard from families across the country about the need for a product that truly tackled set-in odors from their fabrics that detergents alone could not get out, so our laundry scientists developed a breakthrough solution that could easily be added to any laundry routine. Now there’s a Downy for everyone, every fabric and for every load. It’s safe to use on all fabrics, including activewear, towels, delicates and baby clothes and contains no dyes or heavy perfumes. Pour it directly into the fabric softener drawer, agitator cup, or add it directly into the rinse cycle (depending on the washing machine). Simply add Downy Rinse & Refresh to the everyday laundry regimen. “This deep cleansing fabric rinse helps remove the source of odor-causing residues and hard water metal buildup that get trapped in fibers with a breakthrough, clear formula for softer, fresher, and brighter fabrics.”įrom smelly workout gear to garments affected by pet odors or kids' messes, there is finally a solution that allows consumers to keep their laundry fresh. “Downy Rinse & Refresh is the latest innovation to tackle malodor in your clothes that keeps resurfacing or can’t be washed away with detergent alone,” said Sammy Wang, Downy Senior Scientist. With 1 in 3 households claiming malodor as their top laundry issue, Downy created the perfect addition to consumers’ laundry routines to help solve malodor issues in the first wash, every time. CINCINNATI-( BUSINESS WIRE)-Downy® has announced the launch of Downy Rinse & Refresh™, a new groundbreaking deep-cleansing fabric rinse, which is designed to help remove odor-causing residues 3X better than detergent alone*.
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